Peabody

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*Short-Listed - YCN New Now Awards 2018*

*The work was published in an exhibit within the Peabody's Office*

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Brief: Raise awareness of Peabody’s community projects and programs.

To answer this brief we created the 'You' Campaign, where our goal was to put the 'you' back into community. We used the then recent information that Peabody had brought the Thamesmead area in London and were building a new community. We wanted to create a space in that new community which could be a community hub for all of the Peabody's communities. This included a Peabody community summer festival to celebrate the diversity the Peabody's communities hold. This was partnered with a full scale print campaign and social media campaigns. For YouTube we wanted to showcase the diversity on a world wide scale. The video and presentation is below.