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Major Project 

My Major Project is the launch campaign for my family's passion project called Classic Escapes UK. The new brand is a luxury holiday let and classic car experience company, where we are combining the 

The first part of my project was to write a 5000 word research report for the new brand. I hosted a focus group for primary research and used many scientific and academic papers for a secondary research section. You can view this below.

The second part was the creating the creative aspects for this brand launch, we had to create 10 tactics that would be beneficial for your campaign. My tactics include, to name a few, a; Brand Guide, Promotional Video, Programmatic adverts and a Brand Partnership Guide. View this below.

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